Norway Midnight Sun Summer: Why Everyone Is Choosing Arctic Coolcations
Posted on February 24, 2026 by Millie Carter
The relentless sun of Southern Europe has lost its charm for many British travellers. After the record-breaking heatwaves of recent years, the idea of sweating through a Roman afternoon or tussling for a square inch of sand in Marbs is losing its charm. In its place, a new trend known as “coolcation” has emerged for […]